Content Marketing Services

Social Media Marketing Agency That Delivers Measurable Results

We plan, execute, and scale social media campaigns that drive qualified leads and sales.

Trusted by:

TikTok Shop
Spritzer
Monash University
Emborg
AsterSpring
TikTok Shop
Spritzer
Monash University
Emborg

How We Manage Social Media For Your Brand

We take full ownership of your social media strategy, content production, paid distribution, and performance tracking under one accountable system.

Our responsibility covers:

  • Define campaign strategy aligned to measurable commercial objectives
  • Assign platform roles across TikTok, Instagram, XHS, and Shorts
  • Produce platform-native content across required formats
  • Manage paid media budgets and distribution based on performance data
  • Track commercial performance using leads, sales, and ROAS

Execution runs under one accountable system.

You work with Our Stories Lab as a single performance owner, not multiple disconnected vendors.

How We Execute
Social Media Campaigns

We execute campaigns through a defined workflow that connects strategy, content production, paid distribution, and performance scaling.

1. Campaign strategy

Define campaign objectives, funnel stages, and platform roles before production begins.

2. Content production

Produce platform-native video and creator content aligned to campaign goals.

3. campaign launch

Deploy campaigns across organic posts and paid distribution channels.

4. performance scaling

Scale high-performing creatives through structured paid amplification.

Performance Marketing Services

5. Influencer Integration

Execute influencer and UGC campaigns to increase reach and credibility.

Influencer Marketing Services

Start Your Campaign

Plan. Launch. Scale.

Why Brands Work With Our Stories Lab

Brands choose Our Stories Lab when they need one accountable partner to plan, execute, and scale social media campaigns tied directly to measurable results.

STRATEGY + PRODUCTION IN ONE TEAM


We plan and produce campaigns within one team, removing delays and split ownership.

CLEAR PLATFORM ROLES


Each platform has a defined role before campaigns go live across TikTok, Instagram, XHS, and Shorts.

ORGANIC + PAID RUN TOGETHER


Organic content and paid ads are launched under one campaign plan.

MEASURED BY REAL RESULTS


We track leads, sales, and ROAS, not just views and likes.

REGIONAL EXECUTION


We run campaigns across Malaysia and Singapore with local creators and platform alignment.

We Launch Campaigns Across Social Platforms

We execute social media campaigns on platforms where attention, engagement, and conversions already happen.


Each platform plays a different role in the funnel. We plan and run content based on how people actually use each one

TIKTOK

Discovery-led campaigns built around strong hooks, UGC formats, and rapid creative testing. We prioritise watch time, retention, and scalable short-form concepts.

INSTAGRAM

Reels, Stories, and ad creatives structured for clarity and conversion.
Content balances brand storytelling with measurable campaign objectives.

XIAOHONGSHU (XHS)

Trust-based storytelling and review-style content built for research and consideration. We align messaging with how users evaluate products before making decisions.

 

YOUTUBE SHORTS

Short-form video adapted for reach expansion and repeat viewing. We extend high-performing ideas into episodic formats for sustained growth.

THREADS

Conversation-driven content designed to increase visibility and active engagement. We publish timely posts that amplify campaign reach and brand relevance.

Proven Results From Our Social Media Campaigns

Each outcome below was achieved through defined strategy, platform-native content, and disciplined execution.

Case Study: Monash University

Customers served! 1000 %  Growth in followers
Customers served! 1000 k Organic views
Customers served! 1000 x Increase in engagement

Challenge: 

Monash University faced intense competition, struggling to stand out in the higher education space. Their TikTok account was stagnant at 300 followers, and a lack of student-focused content made it difficult to drive interest in their courses and campus experience.

Our Solution: 

We developed a content strategy designed to make Monash more than just a university. It became an experience students wanted to be part of. 

Results:

🚀 Grew from 300 to 13K followers in less than 12 months
🎥 Viral videos hitting 600K+ organic views, expanding brand awareness
🔥 High engagement from students, with comments, shares, and discussions reinforcing Monash’s strong campus culture

Case Study: Mighty White

Challenge: 

Mighty White previously worked with a video production agency, producing visually appealing content. However, while the content looked great, the brand struggled to build a loyal online community and turn casual viewers into raving fans. 

Our Solution: 

We created Mighty White’s own content series that not only entertained but also resonated with different audience segments. 

Results: 

🚀 15K+ new followers across TikTok, Instagram, and Facebook

🎥 1M+ views, driving massive brand visibility
🔥 High audience engagement, turning viewers into loyal Mighty White fans

Case Study: TikTok Shop

Challenge: 

TikTok Shop needed a high-volume content strategy to fuel channel growth while managing branded sponsorships, events, and always-on content. A targeted boosting strategy was also required to increase Live viewership, and drive engagement, particularly during high-traffic periods like Ramadan/Raya 2024. 

Our Solution: 

Quick turnarounds - From brief to execution: 1-3 days average [link]
High-Volume Content Production – Over 50 videos produced to support onboarding, events, and TikTok Shop Mall visibility. [link]
Strategic Boosting for Ramadan/Raya – Increased visibility and Live participation with targeted ads.

Results: 

✅ 500K Followers in 12 Months
✅ Produced over 30 videos per month for TikTok Shop
✅ 1-3 working days from brief to video
✅ Same-day edit capabilities – posted 20 videos in one day

Case Study: Petronas

Challenge: 

Petronas’ festive greetings had become overly corporate, leading to low engagement and declining open rates among employees. The brand needed a fresh approach to make celebrations more personal and shareabl

Our Solution: 

We reimagined festive greetings with fun and interactive digital assets:

Animated Festive Greetings – Designed eye-catching animations to add warmth and excitement to Petronas’ Chinese New Year messages. [link]
Custom WhatsApp Stickers – Created exclusive sticker packs for employees to share, making celebrations more engaging and personal. [link]

Book A Discovery → Get A Custom Plan → Create & Scale

No overwhelm. No long onboarding. Just a clear path forward.

Step 1

Book A Discovery Call

Share a few quick details about your brand, campaign goals, timeline, and budget with our marketing consultants. This helps us understand where you are and where you want to go.

Step 2

Get A Custom Strategy Plan

We’ll develop a tailored campaign based on your funnel stage, audience behaviour, and brand objectives. Every strategy is built to align with real outcomes, not just deliverables.

Step 3

We Execute. You Scale.

Once you're onboarded, we’ll kick off with a game plan covering everything from ideation to production and publishing. You stay focused on growth while we handle the heavy lifting.

Let's scale your brand, together!

You Have Questions

We Have Answers

What does a social media marketing agency manage?

A social media marketing agency manages platform strategy, content execution, paid promotion, and performance tracking so campaigns run end to end without internal coordination gaps.

How long does it take to see results from social media marketing?

Results appear within the first few weeks for engagement and traffic, and within 1–3 months for leads or sales, depending on platform, budget, and funnel role.

What is the difference between organic and paid social media?

Organic social builds reach and engagement over time, while paid social scales content quickly to targeted audiences. Strong campaigns use both together.

How does influencer marketing support social media performance?

Influencer marketing adds trust, reach, and usable UGC, which improves engagement and supports paid and organic distribution across platforms.

Do you manage strategy, content, and ads together?

Yes. Campaigns perform when strategy, content, and paid media are managed as one system, not as separate tasks.

Is social media marketing suitable for B2B and ecommerce brands?

Yes. Social media marketing supports B2B lead generation, ecommerce sales, and brand growth, when platforms and content are aligned to the funnel.

Do you work on retainers or project-based campaigns?

Engagements are offered as retainers or campaign-based projects, depending on goals, platforms, and content volume.

How much does a social media marketing agency cost?

Pricing depends on scope, platforms, content volume, and paid media requirements. A strategy call defines the exact investment.

Scale Your Social Media
With a Performance-Led Agency

We plan, produce, launch, and scale campaigns with measurable outcomes.