Strategy + Video + Performance. All in one team.

Content That Actually 

Grows Your Brand

We donโ€™t just make pretty videos. We create scroll-stopping content and performance campaigns that turn views into real business results.

Trusted by:

TikTok Shop
Spritzer
Monash University
Emborg
AsterSpring
TikTok Shop
Spritzer
Monash University
Emborg

Youโ€™re Creating Content.

But Itโ€™s Not Driving Growth.

Youโ€™re showing up online. The posts are going out. The videos look great.

But deep down, you still feel something's off:

  • No clear strategy across TikTok, Meta and Paid 
  • Engagement is low despite posting consistently
  • Teams are working in silos across social, production, and paid
  • Content looks great, but the numbers don't show it

Truth is, the content isnโ€™t the problem. The system behind it is.

At Our Stories Lab, we unite strategy, production, and performance to turn your content into a real growth engine.

About Us 

We are 

Our Stories Lab 

Think of us as scientists, but for your brand.  We donโ€™t just test ideas. 

We formulate proven strategies that drive real growth.

From creative storytelling to campaign execution, everything we do is backed by insight, designed for performance and built to scale..

Our Work 

Our Creative Converts

We deliver high performance content across various industries

These arenโ€™t just view counts. 

Theyโ€™re proof that when content is done right, it works!

Our Services

We handle your content.

You focus on growth.

We combine strategy, storytelling, and executionโ€”so your content doesnโ€™t just go outโ€ฆ it performs.

Content Strategy

Funnel-aligned planning that defines what to create, where to publish, and how content supports business goals.

Video production

Platform-native short-form video created for TikTok, Instagram, and YouTube Shorts to capture attention fast.

Campaign execution

End-to-end planning, production, and launch of content-led campaigns aligned to timing and distribution.

performance marketing

Paid media execution paired with creative testing to turn content into measurable results.

Performance Marketing Services

bite-sized dramas

Episodic short-form content designed to build retention, familiarity, and long-term brand recall.

Short form video series services

influencer marketing

Creator-led campaigns that generate UGC and organic amplification at scale.


Influencer Marketing Services

Why Us 

Why Work With Our Stories Lab 

BUILT FOR PERFORMANCE


We donโ€™t just create content, we build systems that drive growth. Every campaign is designed to convert, not just look good.

Strategy + Production, In One Team


No need to juggle agencies. We combine marketing strategy, creative direction, and full-scale production all under one roof.

Trusted by 50+ Brands Across Industries


From F&B and real estate to education and tech, weโ€™ve launched campaigns that deliver across verticals and platforms.

End-to-End Productions


From social content to commercial shoots, our team delivers high-impact visuals with creative precision and brand consistency across every format.

Platforms We Execute On

Each platform has its own formats, pacing, and content behaviour. Performance comes from building content that fits the platform, not forcing the same creative everywhere.


We plan and execute platform-native content across the channels that drive real attention and conversion today.

TIKTOK

Short-form, discovery-led content designed to capture attention quickly and drive engagement through trends, hooks, and fast iteration.

INSTAGRAM

Reels-first content built for storytelling, product education, and consistent brand presence across Reels, Stories, and ads.

XIAOHONGSHU (XHS)

Trust-led, creator-style content focused on reviews, real experiences, and organic discovery within high-intent communities.

YOUTUBE SHORTS

Short-form video designed for repeat viewing and sustained visibility, supporting long-term awareness and content momentum.

THREADS

Conversational, real-time content designed to maintain relevance, extend campaign narratives, and build ongoing audience engagement.

Case Studies

Just some success stories

Case Study: Monash University

Customers served! 1000 %  Growth in followers
Customers served! 1000 k Organic views
Customers served! 1000 x Increase in engagement

Challenge: 

Monash University faced intense competition, struggling to stand out in the higher education space. Their TikTok account was stagnant at 300 followers, and a lack of student-focused content made it difficult to drive interest in their courses and campus experience.

Our Solution: 

We developed a content strategy designed to make Monash more than just a university. It became an experience students wanted to be part of. 

Results:

๐Ÿš€ Grew from 300 to 13K followers in less than 12 months
๐ŸŽฅ Viral videos hitting 600K+ organic views, expanding brand awareness
๐Ÿ”ฅ High engagement from students, with comments, shares, and discussions reinforcing Monashโ€™s strong campus culture

Case Study: Mighty White

Challenge: 

Mighty White previously worked with a video production agency, producing visually appealing content. However, while the content looked great, the brand struggled to build a loyal online community and turn casual viewers into raving fans. 

Our Solution: 

We created Mighty Whiteโ€™s own content series that not only entertained but also resonated with different audience segments. 

Results: 

๐Ÿš€ 15K+ new followers across TikTok, Instagram, and Facebook

๐ŸŽฅ 1M+ views, driving massive brand visibility
๐Ÿ”ฅ High audience engagement, turning viewers into loyal Mighty White fans

Case Study: TikTok Shop

Challenge: 

TikTok Shop needed a high-volume content strategy to fuel channel growth while managing branded sponsorships, events, and always-on content. A targeted boosting strategy was also required to increase Live viewership, and drive engagement, particularly during high-traffic periods like Ramadan/Raya 2024. 

Our Solution: 

Quick turnarounds - From brief to execution: 1-3 days average [link]
High-Volume Content Production โ€“ Over 50 videos produced to support onboarding, events, and TikTok Shop Mall visibility. [link]
Strategic Boosting for Ramadan/Raya โ€“ Increased visibility and Live participation with targeted ads.

Results: 

โœ… 500K Followers in 12 Months
โœ… Produced over 30 videos per month for TikTok Shop
โœ… 1-3 working days from brief to video
โœ… Same-day edit capabilities โ€“ posted 20 videos in one day

Case Study: Petronas

Challenge: 

Petronasโ€™ festive greetings had become overly corporate, leading to low engagement and declining open rates among employees. The brand needed a fresh approach to make celebrations more personal and shareabl

Our Solution: 

We reimagined festive greetings with fun and interactive digital assets:

Animated Festive Greetings โ€“ Designed eye-catching animations to add warmth and excitement to Petronasโ€™ Chinese New Year messages. [link]
Custom WhatsApp Stickers โ€“ Created exclusive sticker packs for employees to share, making celebrations more engaging and personal. [link]

Get Started 

Book A Discovery โ†’ Get A Custom Plan โ†’ Create & Scale

No overwhelm. No long onboarding. Just a clear path forward.

Step 1

Book A Discovery Call

Share a few quick details about your brand, campaign goals, timeline, and budget with our marketing consultants. This helps us understand where you are and where you want to go.

Step 2

Get A Custom Strategy Plan

Weโ€™ll develop a tailored campaign based on your funnel stage, audience behaviour, and brand objectives. Every strategy is built to align with real outcomes, not just deliverables.

Step 3

We Execute. You Scale.

Once you're onboarded, weโ€™ll kick off with a game plan covering everything from ideation to production and publishing. You stay focused on growth while we handle the heavy lifting.

Let's scale your brand, together!

FAQs

You Have Questions

We Have Answers

Does Our Stories Lab only offer social media marketing services?

No. While social media is our core strength, we offer much more. Our services include commercial video productions, bite-sized brand dramas, tactical campaigns, and performance marketing โ€” all designed to help your brand grow across channels

Can I work with you on a one-off project?

Yes. While many of our clients engage us long-term, we also take on high-impact one-off campaigns or productions depending on availability and scope.

What if I already have a marketing team?

Perfect. We collaborate closely with in-house teams and agencies, whether you need support in production, strategy, or creative execution.

What industries do you work with?

Weโ€™ve worked across F&B, education, tech, real estate, health, retail, and more. If your brand needs compelling digital content, we can help.

How much do your services cost?

Our pricing varies based on the scope and deliverables. Weโ€™ll work with your budget to recommend the most strategic, impactful solution

How long does it take to launch a campaign?

Depending on complexity, we typically kick off within 1โ€“2 weeks after onboarding. Weโ€™ll map out your production and publishing timeline clearly.

READY TO GROW YOUR BRAND?

No more guesswork.
No more content that looks good but doesnโ€™t deliver.
Letโ€™s turn your content into something that drives growthโ€”on repeat.

We craft stories worth telling online

We help your business tell powerful stories that drive engagement, empathy, conversion and ultimately SALES.