Strategy + Video + Performance. All in one team.

Performance-Led

Social Video Marketing

We plan, produce, and scale short-form social content and paid campaigns designed to drive measurable growth across Malaysia and Singapore.

Trusted by:

TikTok Shop
Spritzer
Monash University
Emborg
AsterSpring
TikTok Shop
Spritzer
Monash University
Emborg

Content Alone Does Not Drive Business

Publishing content consistently does not generate growth without strategy, distribution, and performance alignment.

Common content failures:

  • Creative and media teams work separately
  • Content has no clear role in the funnel
  • Platform formats and timing are missed
  • Views are tracked instead of revenue

The solution is not more content.

The solution is a structured content system.

Content Marketing Services

We deliver six content marketing services that operate as one performance-driven system.
Each service solves a specific part of the growth problem. Together, they move audiences from attention to conversion.

Content Strategy

Funnel-aligned planning that defines what to create, where to publish, and how content supports business goals.

Video production

Platform-native short-form video created for TikTok, Instagram, and YouTube Shorts to capture attention fast.

Campaign execution

End-to-end planning, production, and launch of content-led campaigns aligned to timing and distribution.

performance marketing

Paid media execution paired with creative testing to turn content into measurable results.

Performance Marketing Services

bite-sized dramas

Episodic short-form content designed to build retention, familiarity, and long-term brand recall.

Short form video series services

influencer marketing

Creator-led campaigns that generate UGC and organic amplification at scale.


Influencer Marketing Services

Why Brands Work With Our Stories Lab

Brands work with Our Stories Lab because we operate as a performance-first content partner, not a production vendor.
We do not separate strategy from execution. We do not create content without a defined outcome.

Every engagement is built to support growth, not just output.

Strategy + Production, In One Team


We plan, produce, and execute content within a single team, removing handover gaps and delays.

Platform-Native Content


Every piece of content is created specifically for the platform it runs on, not reused or reformatted.

End-to-End Campaign Management


We manage campaigns from planning and production to distribution and optimisation.

Performance-Driven Content


Every asset is designed with a clear role in the funnel, from attention to conversion.

Regional Experience


We work with brands across Malaysia and Singapore, supporting local and cross-market campaigns.

Platforms We Execute On

Each platform has its own formats, pacing, and content behaviour. Performance comes from building content that fits the platform, not forcing the same creative everywhere.


We plan and execute platform-native content across the channels that drive real attention and conversion today.

TIKTOK

Short-form, discovery-led content designed to capture attention quickly and drive engagement through trends, hooks, and fast iteration.

INSTAGRAM

Reels-first content built for storytelling, product education, and consistent brand presence across Reels, Stories, and ads.

XIAOHONGSHU (XHS)

Trust-led, creator-style content focused on reviews, real experiences, and organic discovery within high-intent communities.

YOUTUBE SHORTS

Short-form video designed for repeat viewing and sustained visibility, supporting long-term awareness and content momentum.

THREADS

Conversational, real-time content designed to maintain relevance, extend campaign narratives, and build ongoing audience engagement.

Real Results, Not Vanity Metrics

Content performance is measured by outcomes, not impressions.
Our campaigns are built to drive attention, engagement, and revenue.

Every result below comes from platform-native execution and performance-led creative.

Case Study: Monash University

Customers served! 1000 %  Growth in followers
Customers served! 1000 k Organic views
Customers served! 1000 x Increase in engagement

Challenge: 

Monash University faced intense competition, struggling to stand out in the higher education space. Their TikTok account was stagnant at 300 followers, and a lack of student-focused content made it difficult to drive interest in their courses and campus experience.

Our Solution: 

We developed a content strategy designed to make Monash more than just a university. It became an experience students wanted to be part of. 

Results:

🚀 Grew from 300 to 13K followers in less than 12 months
🎥 Viral videos hitting 600K+ organic views, expanding brand awareness
🔥 High engagement from students, with comments, shares, and discussions reinforcing Monash’s strong campus culture

Case Study: Mighty White

Challenge: 

Mighty White previously worked with a video production agency, producing visually appealing content. However, while the content looked great, the brand struggled to build a loyal online community and turn casual viewers into raving fans. 

Our Solution: 

We created Mighty White’s own content series that not only entertained but also resonated with different audience segments. 

Results: 

🚀 15K+ new followers across TikTok, Instagram, and Facebook

🎥 1M+ views, driving massive brand visibility
🔥 High audience engagement, turning viewers into loyal Mighty White fans

Case Study: TikTok Shop

Challenge: 

TikTok Shop needed a high-volume content strategy to fuel channel growth while managing branded sponsorships, events, and always-on content. A targeted boosting strategy was also required to increase Live viewership, and drive engagement, particularly during high-traffic periods like Ramadan/Raya 2024. 

Our Solution: 

Quick turnarounds - From brief to execution: 1-3 days average [link]
High-Volume Content Production – Over 50 videos produced to support onboarding, events, and TikTok Shop Mall visibility. [link]
Strategic Boosting for Ramadan/Raya – Increased visibility and Live participation with targeted ads.

Results: 

✅ 500K Followers in 12 Months
✅ Produced over 30 videos per month for TikTok Shop
✅ 1-3 working days from brief to video
✅ Same-day edit capabilities – posted 20 videos in one day

Case Study: Petronas

Challenge: 

Petronas’ festive greetings had become overly corporate, leading to low engagement and declining open rates among employees. The brand needed a fresh approach to make celebrations more personal and shareabl

Our Solution: 

We reimagined festive greetings with fun and interactive digital assets:

Animated Festive Greetings – Designed eye-catching animations to add warmth and excitement to Petronas’ Chinese New Year messages. [link]
Custom WhatsApp Stickers – Created exclusive sticker packs for employees to share, making celebrations more engaging and personal. [link]

Book A Discovery Get A Custom Plan Create & Scale

No overwhelm. No long onboarding. Just a clear path forward.

Step 1

Book A Discovery Call

Share a few quick details about your brand, campaign goals, timeline, and budget with our marketing consultants. This helps us understand where you are and where you want to go.

Step 2

Get A Custom Strategy Plan

We’ll develop a tailored campaign based on your funnel stage, audience behaviour, and brand objectives. Every strategy is built to align with real outcomes, not just deliverables.

Step 3

We Execute. You Scale.

Once you're onboarded, we’ll kick off with a game plan covering everything from ideation to production and publishing. You stay focused on growth while we handle the heavy lifting.

Let's scale your brand, together!

You Have Questions

We Have Answers

What does a content marketing agency do?

No. While social media is our core strength, we offer much more. Our services include commercial video productions, bite-sized brand dramas, tactical campaigns, and performance marketing — all designed to help your brand grow across channels

What is short-form video content?

Yes. While many of our clients engage us long-term, we also take on high-impact one-off campaigns or productions depending on availability and scope.

How is video content used in performance marketing?

Perfect. We collaborate closely with in-house teams and agencies, whether you need support in production, strategy, or creative execution.

Which platforms do you specialise in?

We’ve worked across F&B, education, tech, real estate, health, retail, and more. If your brand needs compelling digital content, we can help.

When should a business hire a content marketing agency?

Our pricing varies based on the scope and deliverables. We’ll work with your budget to recommend the most strategic, impactful solution

Do you work on retainers or one-off campaigns?

Depending on complexity, we typically kick off within 1–2 weeks after onboarding. We’ll map out your production and publishing timeline clearly.

Do your services include strategy, production, and distribution?

Depending on complexity, we typically kick off within 1–2 weeks after onboarding. We’ll map out your production and publishing timeline clearly.

How do you measure content performance?

Depending on complexity, we typically kick off within 1–2 weeks after onboarding. We’ll map out your production and publishing timeline clearly.

How much do your content marketing services cost?

Depending on complexity, we typically kick off within 1–2 weeks after onboarding. We’ll map out your production and publishing timeline clearly.

Do you work with Malaysian and Singaporean brands?

Depending on complexity, we typically kick off within 1–2 weeks after onboarding. We’ll map out your production and publishing timeline clearly.

Start a Content System

That Scales

Build a content system designed to perform and scale.
We handle the strategy and execution.