Short answer: Yes. Threads is worth exploring in 2026 especially if your brand wants faster feedback, real community engagement, and a space to sharpen its voice without expensive

One platform is outperforming expectations in Malaysia right now: Xiao Hong Shu (XHS). Organic reach on XHS remains structurally strong, while most brands in Malaysia still underutilise it.

The OSL team and I have been in back-to-back 2026 social media strategy and planning calls over the past few months, and the same 3 questions kept coming